“The lyrics kinda started to come, I think for both of us, being kinda underdogs in the business. My co-writer was a songplugger, just turned songwriter, and I'd had record deals and ups and downs in the music business. I think for both of us, we just came from a place of, you know, 'it's not a race'.- Jessi Alexander, co-writer of Joe McElderry’s 2009 X Factor single “The Climb”
There’s been a lot of noise in the UK press recently about a Facebook campaign to send platinum-selling agit-rock act Rage Against the Machine’s notorious 1992 single Killing in The Name to #1 in the UK charts for Christmas.
The song isn’t exactly John Lennon's Merry Christmas War Is Over, as anyone who’s heard it will already know. With a refrain that runs “Fuck you, I won’t do what you tell me” it’s intended as a celebration of activist anger and political defiance, though some have also criticised it as a display of petulance or even an indirect incitement to violence.
What’s made this elderly piece of polemic newsworthy once more is its adoption as a weapon against the forces of music marketing, in the shape of Simon Cowell’s UK talent show The X Factor. Incensed at what they see as the show’s stranglehold on the annual Christmas #1 chart spot, the group has been urging its supporters to download the RATM song in “protest”.
Although its organisers claim the campaign was "supposed to be fun", it swiftly went viral as Cowell’s show approached its conclusion on British TV. And although it was conceived well before a real live X Factor winner emerged, the pro-RATM campaign is now in danger of scoring a major own-goal in the PR stakes.
For 2009’s X Factor winner is 18-year-old Joe McElderry – a personable working-class boy from a deprived region of north-east England. Raised by a single mum in a council flat, bullied by his peers because of his virginity and his interest in music, he turned to old-fashioned measures like education and hard work in order to pull himself out of poverty. In this he was not unlike RATM guitarist and activist-in-chief Tom Morello, a feisty mixed-race lad from Chicago similarly raised by a single mother and empowered by education after winning a place at Harvard.
Instead of identifying a kindred spirit and a parallel story, the now mega-successful Morello has added his support to the British campaign to block McElderry’s Christmas single from the #1 spot, giving interviews to the press and even adding fuel to the fire via his Twitter account. Instead of recognising that McElderry is a natural talent to be nurtured, encouraged and empowered, he's missed the chance to come to the aid of a fellow artist in favour of taking a swipe at the music marketing machine from which he too has benefited.
Perhaps those who are blindly supporting the pro-RATM Facebook campaign might also benefit from actually listening to the competition. It might not be to their own taste, but this Christmas single is no worthless seasonal novelty. Not only does McElderry have a rare vocal talent– his single The Climb, written by country artists Jessi Alexander and Jon Mabe, also has much in common lyrically with RATM’s stated sympathy for the struggling underdog.
None of the above is intended as a personal attack on Tom Morello, whom I have met and found to be a man of charm and apparent integrity. Neither is it a defence of entertainment mogul Simon Cowell – whose record company Syco is in any case part of Sony, to which RATM are also signed. Cowell has stressed that this campaign won’t hurt him. It does, however, have the potential to blight the career of a vulnerable teenage boy at its very outset. Not all X Factor winners go on to have the massive global success of a Leona Lewis. Some fail to ignite – and fall victim to the same industry pressures as any other act in the marketplace. First-ever winner Steve Brookstein was dropped just eight months into his contract; Leon Jackson faded away almost as quickly.
Songwriter Jessi Alexander has said that part of the message of her song is that when it comes to music, “it’s not a race”. It’s sad, therefore, to see it drawn into a showdown that has more in common with playground bullying than the right to artistic choice. It’s difficult to see exactly who will benefit if RATM do elbow Joe’s single out of the way. The members of Rage Against The Machine may get the chance to top up their pension funds; British students and NME-readers may get a momentary kick out of putting two fingers up at Simon Cowell.
But it would be ironic indeed if Joe McElderry became the actual victim of those who claim they want to empower people just like him.
Get Joe McElderry's debut single The Climb here (download or CD) or watch the official video on YouTube (sorry, embedding disabled)
Watch Joe McElderry performing Elton John's Sorry Seems To Be The Hardest Word live:

